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The Win-Win Negotiating Strategy

Winning the Negotiating Game

Audiobook
1 of 1 copy available
1 of 1 copy available

The Win-Win Negotiating Strategy

Here with and wisdom, herb will reveal his own conceptual canopy-a step-by-step approach for establishing and maintaining mutually satisfying long-term relationships. Emphasizing the importance of Style (manner and means) over Substance (terms and conditions), and by use of recognizable anecdotes and examples, you will learn how to transform an opponent into a genuine partner. Cohen covers the "nuts and bolts" of building optimal relationships: opening with commonality, saving zero-sum issues for last, obtaining reciprocity, gaining investment, and the necessary closing criteria.

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    • AudioFile Magazine
      [Editor's Note: The following is a combined review with ARTFUL NEGOTIATION IN A GLOBAL ECONOMY, NEW PERSPECTIVES ON NEGOTIATING, and HOW TO NEGOTIATE ANYTHING, ANYWHERE.]--Professional negotiator Herb Cohen sees the whole world as a negotiating table and has an impressive list of accomplishments in bringing people together. He also has a great sense of humor, which he displays to advantage in these audios. He illustrates his practical advice about getting what you want with personal stories told in a heavy New York accent. While his message is serious--he describes the art of compromise as giving people choices rather than competing with them--he ruminates humorously on daily life, and his apt imitations of Ronald Reagan, his wife, Italian art dealers, and the service in Chinese restaurants are simply hilarious. We're all negotiating all the time, says Cohen. Listen to these books and you'll never look at life the same way again. A.G.H. Winner of AudioFile Earphones Award (c) AudioFile 2002, Portland, Maine

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